Main Goals

The main goals include the advancement of the different aspects of e-business by linking them to the managerial theory and the information technologies, and creating the capacities for the implementation of the strategies of e-trade.

Job Opportunities
Responsible of projects in the e-marketing, e-finance, e-banking fields. Consulting in e-business and in several high-value ventures.

Targeted Audiences

The students that have a B.A. in one the economics sub-fields or an engineering diploma can get enrolled in this Master if they want to improve their knowledge in the e-business and e-commerce.

Curriculum

• Information techniques :

The course emphasizes the computerization of the information and the techniques that can be used to exploit the set of information.

• Commercial and financial strategies

 The course develops the wide set of commercial and financial strategies.

• International Trade

This course links between the international trade theories and the market for job, particularly in the emerging economies.

• National and International Marketing

Des principaux acteurs du commerce international en passant par le marché des changes, vous aborderez ensuite les axes essentiels d'une stratégie à l'export pour continuer par la mise en oeuvre de l'étude de marché qui débouche pour finir par l'élaboration du mix à l'international où sont notamment détaillées les différentes problématiques liées aux incoterms.

• Management  des nouvelles technologies

Rendre efficace l’utilisation des TIC dans le  Management. Les TIC comme source de création d’avantage compétitif.

• Stratégies des sociétés et des groupes  en matière d’information

Alignement du système d’information dans la stratégie, communication financière

• Financial Diagnostic of financially-distresed firms

This course deals with the financial analysis of financially-distressed firms and how implementing CHAPTER 11 becomes possible in the light of their distress. It also advances their return analysis using the commonly-used financial ratios.
 

• New technologies legislation

       This course is concerned with the legislation regarding the new technologies, such as trade marks, know-how, etc. 

• Stratégies and Real Cases

    The real cases may be used simultaneously with simulations.

• e-Stratégies

The impact of the information and communication technologies on the strategic choices by the firm.

• General policy of the corporation

 The general policy of the firm gathers the leading managerial tenets such as the planning, the organization, the direction, and the control. The chief theoretical schemes are discussed with additional examples from real world. 
 

• e-Finance and strategy 

New banking technologies and instruments, online-banking, e-finance, etc.

• Computerized applications and NTIC (New Information and Communication Technologies)

This course analyses jointly the role of new information and communication technologies in shaping the new context of corporations. Many computer applications are used for corroboration.

• Financial and Accounting Packages

Introduction to Risk Metrics, Credit Metrics, Bloomberg, Reuters, Condor, etc.

• Three-month training

The professional training period lasts three months in a privately-held or publicly-traded corporation.

• A dissertation

           The dissertation must focus on a recent topic that is simultaneously related to theory and practice.