Main Goals

-  Enhancing the understanding of management and marketing modern tools and techniques that are required to build a global stratgey of the firm.
-  Helping trained Managers to meet the challenges of the international environment, and to use the new information and communication technologies.

Job Opportunities
Head of communication, selling, or exporting departments, among many other job key positions.

Targeted Audience

This Master is devoted to the students who already have a B.A. in economics (or one of its sub-fields) and want to extend their knowledge in marketing and management.

Curriculum

• Commercial Techniques

      Selling techniques, communication strategies, and distribution networks.

• The corporate environment

The corporate environment with all its facets is analyzed with the international component.

• Organization

The organization is an important stage of the management process. It is closely related to the sociological and psychological dimensions of the managerial theory. 

• Marketing

Definition of marketing and its evolution over the last fifty-plus years. The course attemps to link the theoretical background with the empirical finding and their joint implications.
 

• Management   

This course constitutes the « meat » of this Master. Indeed, it develops the managerial process and the most advanced theories underlying the “making” of the strategic planning and its control.   

• International Marketing

  The course of International Marketing extends the setup to include the international dimension with all its complicated problems such as the ethnicity question. The mix at the international level is different from the one at the national level due to the cultural differences. 

• Selling Techniques

The selling process and its tehniques are presented in this course. The theoretical approaches are also discussed.

• Commercial legislation

This course expounds the acts impacting the commercial activities of the firm.

• Practical cases

The practical cases use data to understand the real aspects and compare them with the theoretical predictions.

• Industry-specific marketing and Groups strategies

The focus is on the industry itself not on the product. The industry-specific marketing hinges on the peculiar features of the industry.

• General policy of the corporation

 The general policy of the firm gathers the leading managerial tenets such as the planning, the organization, the direction, and the control. The chief theoretical schemes are discussed with additioal examples from real world. 

• Strategy and international finance

The baseline themes are the financial globalization and the hedging strategies.

• Computerized applications and NTIC (New Information and Communication Technologies)

This course analyses jointly the role of new information and communication technologies in shaping the new context of corporations. Many computer applications are used for corroboration.

• Financial and Accounting Packages

Introduction to Risk Metrics, Credit Metrics, Bloomberg, Reuters, Condor, etc.

• Three-month training

The professional training period lasts three months in a privately-held or publicly-traded corporation.

• A dissertation

The dissertation must focus on a recent topic that is simultaneously related to theory and practice.